What Role Does Social Media Play in Employer Brand

What Role Does Social Media Play in Employer Brand Social media and employer branding go hand in hand nowadays. It affords businesses of all sizes the ability to showcase their culture, their people, and more importantly, their employer brand. Dont  believe me? Here are 10 of the best employer branding practitioners around to explain  why social media is imperative to your employer brand strategy! Sarang Brahme I am a big advocate of social media since I believe that it plays a critical role in listening, engaging and influencing target audience in the most effective manner as it’s a two-way communication platform unlike any other. We need to be active where our employees are and social is at the forefront of our digital lives. It is a fantastic opportunity to build conversations and authentic content-driven employer branding campaigns to attract and engage our talent. Sarang Brahme, Global Social Recruiting   Talent Brand Manager, Capgemini Jennifer Johnston Social Media plays a huge role in employer branding because it paints an authentic and compelling picture of life inside your company. Crafted ad campaigns can’t come close to the connection people can get to our employer brand by searching our hashtag â€" #SalesforceOhana. Having a hashtag that helps your employees organically and spontaneously share is a marketers’ dream for 3 reasons. The impressions are FREE! And highly targeted because the people we want to hire are often in our employees’ networks. And when their friends like and comment, it amps up employee pride and loyalty. Jennifer Johnston, Senior Director of Global Employer Branding, Salesforce Jaclyn Campbell It’s massive. I spend most of my day around content creation; whether it’s taking photos, interviewing employees for story ideas, or writing blogs, it’s all content that will live on our social media channels. I primarily focus on our corporate LinkedIn page as this is currently the best channel to reach and engage with potential candidates. Jaclyn Campbell, Employer Brand Consultant, Optus Ton Rodenburg To reach and engage with people, social media is by far the best way to achieve this. There is no self respecting communications department nowadays that doesn’t harness the power of social media. It can leverage the social power of employees, connections and communities. Also, due to increasing possibilities in advertising it’s now way easier to target and reach a niche audience or even that one specific person that’s extremely talented. I also foresee a scenario in which social networks facilitate in building true talent pipelines and communities around brand and people, enabling future flexible talent in- and out flux super fluent and easy as never before. Ton Rodenburg, Employer BrandingStrategy Director, ARA M/V Human Resource Communications Audra Knight Social media is a very cost effective way to get personalized messaging to target audiences. No need to be on every platform that is trendy. Find out where your employees are spending time online (job hunting or not) and put effort into those channels. And get employees involved! Their networks are much larger than your brand channels and people believe other employees more than brand messaging. Audra Knight, Recruitment Operations Manager, Tenable Hannah Fleishman Social media is one of my favorite employer branding platforms for a few reasons. For starters, it’s accessible. Creating content on social media is free, and it meets your audience where they already are: LinkedIn, Facebook, Instagram, etc. It can also be a team sport; at HubSpot, we encourage employees to use the hashtag #hubspotlife when sharing an inside look into our culture on their social media accounts. But the best part about using social media for employer branding is authenticity. Social content typically isn’t over-edited or heavily produced; we film many Facebook Live videos with our iPhones and use Canva to create social graphics for free. That’s not only great for teams with limited resources, but it gives candidates a more authentic view of your workplace. Hannah Fleishman, Inbound Recruiting Manager, HubSpot Shaunda Zilich Social media is the number one tool in our online presence that allows us to be transparent and real-time interactive with our direct audience.   We are able to cast very specific ‘nets’ and have real-time conversations with the exact talent we are looking to engage.   It also allows us to listen, understand, and measure behaviors and sentiment about our companies. Shaunda Zilich, Global Employment Brand Leader, GE Jörgen Sundberg Let’s start with the role social media does not play in employer brand; it’s NOT the destination. Rather it’s part of the infrastructure of employer brand activation. There’s a danger of relying too much on social media, marketing metrics are nice but what is the actual impact on your employer brand? Most quality hires will come from referrals, from your career site and maybe even job boards. Social is there and yes it’s good to have a presence but in terms of ROI, it’s not the golden goose the industry was hoping for. Having said that, do use social as a way to amplify your employees’ voices and project the culture on the inside of the business. Just don’t plough a hundred grand into Facebook ads and expect your employer brand to be a success overnight. Jörgen Sundberg, Employer Brand Consultant CEO, Link Humans Carmen Collins Sales people use something called the “Sales Funnel” to help them see what tactics to use at different stages of the buying journey. Our team uses this same funnel when looking at the role social media plays in our employer branding. The top of the funnel is “Awareness” â€" and social spends a lot of time in this area. Cisco had a lot of work to do here, because people thought we were a boring, corporate dinosaur. Through amplifying our employee voices in social media, we’re able to up our “trust” factor   and make people aware of us as a great place to work. Then, on the “consideration” piece of the funnel, we look to drive interactions with our employee stories in social media. We’re telling the story, but are people listening? Remember, there are multiple interactions involved before someone makes the decision to apply. Social media plays a role there as well in the “decision” part of the funnel. If we’re not driving traffic to careers and applies through the pipeline, how are we to prove our worth to the business? Carmen Collins, Social Media Lead Talent Brand, Cisco Estela Vazquez Perez Social media democratizes opportunity. You do not need to arrive first, sign up first or be in the inner circle to learn and take advantage of what companies are offering. If we associate all the exciting things happening inside the company to the relevant conversation out there, we have a powerful formula for success. Social media helps employer brands be relevant and deliver information on time when it is most needed. If nobody is looking for the themes you are interested in bringing out to the latent market, you can still associate and contribute to the hashtags of the cool brands in the conversations if not a trademarked  option. Social media is the channel to communicate now days, providing you have a mature source of content to send your traffic to explore more. Estela Vazquez Perez,  Global Employment Brand Director, Royal Bank of Canada

Shazams Guide to Employee Advocacy

Shazams Guide to Employee Advocacy To some,  employee advocacy is just another buzzword or just another social media trend. But to others, its the bread and butter of their business. Whether you want to call them employee advocates, brand ambassadors or change champions, its your most effective tool for maximizing your engagement with clients and customers. Speaking to Ruth Penfold, Director of Talent Aquisition at Shazam, we get an understanding of how brilliant she is at maximizing the potential of employee advocacy and getting the most out of Shazams employees. Have a listen to the interview below, keep reading for a quick overview of the questions and be sure to subscribe to the  Employer Branding Podcast. In this episode youll learn: What the corporate culture is like at Shazam Why hiring for engineers is a struggle for the company Why magic is the most important factor for both their employer and consumer brand How the company uses personal branding strategies to maximize employee advocacy Why they pay their employees a staggering $4000 referral  bounty Ruths top 3 tips for employer branding managers Why Ruth takes inspiration from Soundcloud, Slack, and Pinterest Connect with Ruth on Twitter. More on this topic at  Employee Advocacy: The Ultimate Handbook.

Steve Jobs Mysterious Personal Brand Is Finally Revealed - Personal Branding Blog - Stand Out In Your Career

Steve Jobs Mysterious Personal Brand Is Finally Revealed - Personal Branding Blog - Stand Out In Your Career While we are on the topic of egos, I would like to share a special interview I had with Leander Kahney, who is the News Editor at Wired.com, and the author of the New York Times best seller, Inside Steve’s Brain, about Apple’s unique CEO, Steve Jobs. Hes also author of two award-winning books about technology culture: Cult of Mac and Cult of iPod. The tech culture is absolutely obsessed with Steve Jobs, but his personal brand has been a mystery for ages. In this interview, I try and crawl into Leanders head, so we can get a glimpse of the brand behind Jobs. Read as we unravel Steves brain and learn about his leadership, management and personality traits. Leander, how did you manage to get inside of Steve Jobs head? Did you find anything interesting inside there, aside from a brain? Did you get to interview him or was the information based on research and assumptions? Leander Kahney: I interviewed lots of people who have worked with Steve Jobs, as well as dozens of experts in technology, design and marketing. I did not get to interview Jobs â€" his PR handlers declined my requests â€" but he has given several in-depth interviews over the years, which I used as primary sources. I found that he’s surprisingly candid about his thought processes in interviews and product presentations. And yes, I found a lot of fascinating stuff “in there.” I thought I knew a lot about Steve until I started to seriously research the book. The most interesting thing is how he’s turned his personality traits â€" his perfectionism, elitism and control freakishness â€"into business processes that turn out fabulous high-tech products. How have the positive aspects of Steves personal brand outweighed the more negative ones? Leander Kahney: This is a hard question because it’s traits like Steve’s perfectionism that are driving Apple’s success. And where some people see a negative trait like obsessive, fanatical attention to detail, others see an admirable refusal to compromise. It’s a matter of definition. Are these negative traits or positive ones. In the book, I argue that these “negative” traits are positive. What are some lessons learned from his management, his inherent leadership abilities and the way he treats employees at Apple? Leander Kahney: He has a reputation as a terrible screamer and shouter, but not enough has been made of his incredible charm and passion. He has a great ability to get others excited about fulfilling a vision. This has more to do with Apple’s success than yelling at people. Steve’s works hard to get people to “buy in” to his vision. He does this by arguing and debating everything the company does, from new product designs to new looks for its software. They go backwards and forwards until everyone is convinced the idea (or design, or interface) is a good one. After they “buy in,” to the idea, they’ll defend it to death. Would you work for Steve and why? Leander Kahney: I would definitely work for Steve. It won’t be easy, but he’ll demand I do the best work I’m capable of. And who wouldn’t want to find out what those limits are? If we looked inside Steves head, would there be any thoughts of blogging or social networking in Apples future? Why is he so secretive? Leander Kahney: No. Steve is not a ‘wisdom of crowds’ kind of guy. Plus he already has a huge network of bloggers and pundits working in his favor â€" the so-called Mac web, which even tracks container boxes for clues about new product plans. And this is why Steve is so secretive. He generates far more press by keeping secrets than revealing them. It’s integral to Apple’s marketing plan. He says he has a new product â€" but he won’t reveal what it is. The secrecy gets tongues wagging. The speculation teases the press, and then the actual product introduction is covered as a news event. News stories about new products are far cheaper â€" and much more effective â€" than paid ads.

International jobs on CareersLink University of Manchester Careers Blog

International jobs on CareersLink University of Manchester Careers Blog You may be at a stage where you are panicking about your career, but dont worry there are still plenty of opportunities out there for you to apply to. For those of you interested in staying in the UK, there are opportunities requiring language skills,   but you need to be proactive, flexible and realistic. Understand your market, who is on the sponsor register, visa regulations for you and the employer, minimum salaries to qualify for a visa and most importantly of all why you want to stay in the UK? Is it to broaden your experience? Get international experience in your sector? These are the questions you need to ask yourself. Is now the right time to get this international experience or is it better to go home and build up your work experience before considering moving internationally with your career. Getting work experience back home can be just as important and valuable for your career.You become a more attractive prospect for employers abroad when you have acquired a number of years work experience in your chosen field. An employer is more inclined to sponsor your visa if you have knowledge and experience to offer their organisation. To find these opportunities in the UK and overseas CareersLink has a whole host of jobs? These opportunities include internships, part-time work, volunteering opportunities, graduate schemes, full-time jobs in the UK and overseas. There are currently 102 full time roles overseas for students to apply to on CareersLink. To access CareersLink click on the following Link: CareersLink and click Vacancies in the tool bar. Once you have clicked vacancies there is a very simple search engine but you can change this by clicking on Advanced Search and increase the number of search fields to include regions and languages required. In addition to the 102 full time roles overseas there are: 62 internships/student placement opportunities 40 graduate level internships 37 full-time opportunities in the UK and Europe requiring a language ability. Good luck with your job search and remember you kind find more information and guidance on the International careers pages All International Careerslink international jobs international students jobs

How To Learn A Language Whilst Travelling The World CareerMetis.com

How To Learn A Language Whilst Travelling The World â€" CareerMetis.com Original Image Source â€" Depositphotos.comLearning a new language will open up a world of possibilities.Not only will it enhance your experience of a country it will also be a valuable skill to add to your CV and in a growing global job market, but fluency in more than your native language can also set you apart from the competition.When you learn a new language whilst traveling you are completely immersed in it and you won’t feel the need to fall back on your English. You can instantly see and enjoy the benefits since you are able to communicate better with the locals around you and they, in turn, can help and encourage you.evalYou will also learn the cultural aspects of the language, including the slang or local dialects. The more you will learn about this language and its use, the more you can immerse yourself in the culture and customs. You will be able to meet new people and expand your understanding of their culture.There are many ways to pick up a new language, but none is better than whilst you are traveling, in this article, we will cover how to learn a new language whilst traveling.1) Studying on your ownStudying a language on your own while your travel is possible. It will give you a little more freedom in how you spend your time and you won’t have the constraints of a class timetable.You could learn through language books, podcasts or language learning apps. If you want immersion in a language you could volunteer with a local charity, teach English as a foreign language or work as an au pair.2) Discover DuolingoThis app can really help you experiment with learning a language before you commit to a language school.The app will take you through 25 levels that are structured to make the user feel like they are playing a game. By dedicating ten or twenty minutes per day to the app you can start to learn the language basics and see if you have a feel for it.3) Pick a region and a language schoolSo you’re planning on learning Spanish but don’t kn ow where to go? There are lots of countries that have Spanish as their native language but not all language courses and regional dialects will be the same. It’s important to research your base thoroughly. If you are looking for a Spanish speaking region that is cost-effective, then look no further than Bolivia or Guatemala.evalRemember that once you have signed up to a language school you will get out of it what you put in. Give yourself the best chance by signing up to intensive classes and do your homework.4) Find a language partnerFinding a language partner is an ideal way to continue practicing outside of class hours. Find someone who really shares your enthusiasm for the language and also who you have shared interests in, so it isn’t always business.Not only will this help with practicing outside of class hours, but you will also build up confidence in speaking confidently and overcome any embarrassment or worries that might be holding you back from speaking.This service mi ght be offered by your language school, but don’t worry if it isn’t. Finding someone can be easy and there will be plenty of people in your shoes who are looking for a partner to practice with.5) Self-studyevalThe more hours you put into learning new vocabulary or how to piece together sentences, the better and faster you will progress.A good tip is to download music in your chosen language, get ahold of the lyrics and sing along. You can break down the words and use your knowledge to understand the lyrics. It’ll also make for a neat party trick when in your native home.6) Leave the tourist spots behindIt’s time to step outside of your comfort zone.Push yourself to step outside of the tourist centers and into the local market, cafe or shop, where you will need to use your language skills to get by. It might take you a while to get your lunch order right, but these are the challenges that will help you perfect your language skills.7) Take part in activities where English isnâ €™t an optionThe best way to learn a language is to totally immerse yourself.By throwing yourself in at the deep end, you will have no choice but to learn quickly. Not only will it help keep you on your toes, but it is also one of the most popular ways of picking up a language.8) Avoid your own languageAvoiding using your own language will speed up your language learning process.This will be more difficult if your native language is English but you should still avoid using it and try to communicate in the language you are learning. It’s only natural to want to hang out with other speakers of your language, but try to vary this to those who speak your language and those who don’t.If you are traveling with a friend practice your language learning together. You could have a rule to only speak in your native language for a few hours a day or challenge each other to use new phrases or ask questions in the language you are learning.9) Start speaking the languageevalYou need to start s peaking the language you are learning. It’s understandable to be hesitant but it is important to put yourself in a position where you will have to try. Don’t avoid situations where you could use the language, actively seek them.When you start talking more you will build up your confidence in your speaking abilities.Don’t be afraid to make mistakes, take this as an opportunity to ask questions and take advice. Many people will be impressed that you are trying to learn their language and are more than happy to help. Learn from your mistakes and build on this experience.You’ll start to notice a big difference in your speaking abilities and regularly using a language will help you to practice and learn without feeling like you are studying.10) Listen to the localsTake advantage of being in a country that speaks the language you are wishing to study. Listen to the locals, their pronunciations and any slang they use to communicate. By immersing yourself in the language and culture you will slowly start to pick up the language.evalSummaryWhen you learn a language whilst traveling the world you can really develop your language skills and gain new insight into the country and its culture. The biggest benefit is that you are totally immersed in your new language so every day you have the opportunity to listen and speak in your chosen language.Remember not to fall back on your English but to embrace this opportunity and let go of your inhibitions and explore the country and experiment with its language as much as you possibly can!

The Job Search Plan The Most Important Tool Ever in Your Arsenal - Pathfinder Careers

The Job Search Plan The Most Important Tool Ever in Your Arsenal - Pathfinder Careers The Job Search Plan: The Most Important Tool Ever in Your Arsenal Well-known fact: Job searching and being unemployed can be one of the most discouraging and ego-smashing things a person could ever experience. Rejection is common, and there is a tendency to end up in a very unhappy place. Then, there’s the chaos. If you’ve previously been working for most of your career in a full-time position, you’re used to have the structure and routine to each day. Being out of work, you find yourself in a drifting miasma of what do I do today? And with summer around the corner, it’s very tempting to blow off the job search and spend your day lounging in the sun. Unless you are planning on landing a swimsuit model job or applying for a lifeguard position, this isn’t an approach with a high rate of guaranteed success. Someone once told me: Looking for a job IS a full-time job. You need to adopt that mentality. And to help you create a sense of direction to your search activities, you need to develop a specific job search plan. Here are some suggestions on how to chart your course, add some structure to your day, and give yourself definable goals to give you that sense of order that you had within the workplace: 1) Appoint a Job Search ‘Buddy’ This person will be someone you report to on a weekly basis. It’s going to be a lot more compelling for you to get off the sofa when you know you need to call this person on Friday and report back on your weekly activities. This person will hold you accountable and be your ‘cheerleader’ at the same time. NOTE: Make sure that this person is someone who is a friend, mentor or colleague. Don’t rely on someone in your household… this could be a potential sticky wicket with family relationships if you somehow fall off the bandwagon and could lead to arguments! 2) Number of Articles to Be Read Weekly When you are unemployed or out of work, it is easy to feel that you are getting left behind on industry trends and issues. It makes sense to keep yourself informed and abreast of current events â€" not just so you can interject a useful bit of information in an interview, but also to have something to talk about when networking. It’s amazing when you have a clear command of what’s going on in the world how easy it is to find opportunities to talk about what you’ve read or learned. Plus, the added bonus is that people will see you as a great resource! 3) Number of Networking Events to Be Attended Weekly Shy? Get over it. The ocean is full of sharks right now, and you need to be one of them. That means getting out of the house, and getting out to networking events. But the key isn’t to think of one of these opportunities as a horrible exercise in doing something you hate. Take a completely different approach: my friend Cleon Cox, who is the founder of the Portland Job Finders Support Group has this mantra which is perfect: Meet people, learn something, and have fun. If you go into a networking or business meeting with that attitude, the pressure is off and you are just there to find out about the world. Think of yourself as an explorer… you never know what you might uncover! 4) Number of Educational Events to Go to Monthly When you are not working, again, there is the fear that you are getting ‘off the merry-go-round’ and losing ground to competitors. But smart job searchers realize that there is a huge opportunity to be gained during this time: go take classes. This could be a great way to help catapult you into a new career, enhance your professional credentials, or hone your skills. No matter how you look at it, employers will be impressed that you didn’t let the moss grow! And, if there ever was a time while working you wish you had a certain educational training for your career, this could be a great time to make it a reality. 5) Number of Volunteer Hours Per Month Volunteering can provide exceptional opportunities to network, learn new skills, become a known quantity within an organization and even find out about industry or company job openings before they are even posted. Plus, you’ll feel good while doing it! 6) Number of Member Organizations To Belong To If you have a target industry, chances are that there is some kind of related trade association or membership organization that you could join. The benefit of these organizations is that it can add to your professional credentials, you can add it to your resume, and then you can take advantage of industry events to either volunteer, attend educational sessions, gain industry certifications, and network to meet other people. You never know where this might take you! 7) Number of Informational Interviews Per Week Part of the ‘getting out of the house’ aspect of this job search plan is to meet people… one-on-one in informational interviews. Many people mistakenly believe and take the approach that informational interviews are all about finding jobs. WRONG! Informational interviews are precisely about finding INFORMATION. Tap into your network, and see if your friends and colleagues can connect you to people that they know. Ask open-ended questions, like, “What are some of the biggest challenges you’ve faced in the past five years in this position?” “What were some of the steps you’ve taken in your career?” the goal is to learn things, not use this as a persuasive opportunity to try and get hired. The best part about informational interviews is that if you treat the person right who took the time to meet with you, they can become a great internal advocate for you. They might pick up the phone if a position comes open and they think you would be a good fit. Or, conversely, if you develop rapport with them, and a position does come open, they could be a good person to talk to about that position. Inside information is always a huge asset to your job search. ALWAYS thank interviewees for their time by mailing a hand-written note. Email is too easy and conventional â€" you want to show personal touch. And remember, 90% of all interviewees FAIL to send a thank you note. Don’t you want to be in the top 10% that gets noticed? 8) Number of Friends To Talk To Per Week Who do friends know? People. Employed people. Don’t be afraid to reach out to your entire network (What the heck- you have time on your hands, right?) You want to circle back to the people in the farthest reaches- maybe that close friend that dropped off a few years ago. (But be careful about contacting that guy that you played football with on the high school team twenty years ago. That’s too far!) The key is to tap into your social circle and ‘refresh’ your connections. You never know what might happen. 9) Follow Up On Sent Applications One of the biggest failures of job seekers is that they are constantly looking forward for the next job opening to apply for that they don’t go back and follow up on the positions for which they’ve already applied. You’ll want to start a separate job search diary, where you create a spreadsheet to track the positions you applied for, when the closing date was, the company name, any contact information and when you sent in your application. Wait about one week after the closing date, then call the employer to politely follow up. Sometimes, the position opening didn’t turn out to be the right fit for your skills. But if you treat the hiring manager or the human resource representative right, you could impress them in a very good way. That could put you on the “A” list for other jobs that come open. 10) Focus Your Resume on Key Themes You probably have several different theme areas that you could develop separate resumes for based on your background. My own background encompasses being a meeting planner, television producer, sales and marketing director, instructor and resume writer. I have separate resumes that are focused on each of these areas. During this down-time, explore how you might have different incarnations of your resume, and take the time to develop these fully. You might be pleasantly surprised at how you can reinvent yourself and create new flexibility in your employment search. This blog seems like, wow, a whole lot of homework, but the goal is to provide structure, stability and goals to you in a time where there is a lot of chaos, unclear objectives and confusion. By structuring yourself and your time while unemployed, this will give you the sense of purpose you need and also a boost to feeling productive.

Writing a Professional Summary For Resume For Administrative Assistant

Writing a Professional Summary For Resume For Administrative AssistantWriting a professional summary for resume for administrative assistant can be a bit time consuming. This is a tedious task but if you know the right tricks and techniques it will be easy to get the job done. The first thing that needs to be done is writing a professional resume that will help in landing a job with your resume. Then you need to build up a professional resume outline.All the information that is required in the resume need to be on one page so that it does not get mis-written. This also helps the recruiter to see the big picture of your job experience. Another advantage is that if they like what they see on the summary it can be very useful in showing them why you should be chosen for the job.The summary also helps in creating an overall impression of the individual that is there on the paper. The summary should not contain too much information. Make sure that all the information is there that can mak e an individual think that the person is the best candidate.To make the summary of the effective one the person needs to be aware of the basics of a summary. The basics are the chronological order of the information that needs to be given in the summary. Then the summary must be short and concise.Make the summary of the resume interesting to read as well. There are a number of ways in which a person can make this happen. One way is to include a link to the other details about the person like past work experience, professional affiliations, educational qualification and contact details.For the summary you should be able to read well. You should be able to spell well and do not forget the important details. A resume is only a tool that will help in getting the job so do not take it for granted.Another way to be able to write a summary is to use a computer. The modern technology has made it easier for people to work on computers and the rest of the things. The computer makes it possibl e to create reports. In addition, it makes it easy to change the subject so that the computer makes it easy to follow the summary.One good thing about a professional summary for resume is that it does not have to be written in English. A summary can be written in any language. So if you cannot write a summary in English, do not worry because you can write it in any language.